The Tesla chief’s play for Twitter may signify a mission to decentralize control of internet chatter
The New York Times had this story about Twitter: More than a decade ago, the platform was in the throes of a future-defining discussion. As new users discovered Twitter, most of the company was focused on scaling the existing business model, reminiscent of other ad-supported models like Facebook, Google, etc., to prepare for this hyper growth. Blaine Cook, a Twitter developer, differed. He argued for a different direction: the platform, he said, should not be a platform at all. “Instead, Cook envisioned Twitter as a backbone for online chatter, one that would allow its users to freely exchange messages with people on other social media platforms instead of locking them into conversations among themselves. He hacked together a prototype to demonstrate his idea." However revolutionary the idea, Twitter did not support it and Cook eventually left. Twitter remained a walled garden.