Opinion | India’s big fat wedding industry is slowdown-proof4 min read 30 Jan 2020, 11:25 PM IST
The past decade has seen India’s wedding industry boom and also revealed itself as one haven of a sector, resistant to recessionary trends elsewhere
A few years ago, I was on a holiday in Mumbai where a friend was planning her sister’s wedding. To get a sense of the location, outfits, décor and invitations, she had to go through multiple email threads, WhatsApp groups and websites. Not only was the process extremely inefficient and disorganized, but the family was stressed out, exhausted and not enjoying what was supposed to be the “most magical time" in their lives. I asked around and found that most brides felt the same way.