Linear TV’s growth story inches towards a dead end3 min read 22 Sep 2022, 01:43 AM IST
More recent numbers offered by top broadcasters highlight a deepening crisis
A few figures that emerged recently point to the way India’s linear television story, especially pay TV, is shaping up. The signals are unmistakeable: growth of the mammoth TV industry is hitting a wall. Linear television is now a commonly used term for traditional television where audiences tune in to watch scheduled programmes that are delivered via cable or direct-to-home (DTH) technology. This is opposed to over-the-top (OTT) video streaming, that is delivered over the internet and can be watched at one’s convenience.
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