More recent numbers offered by top broadcasters highlight a deepening crisis
Listen to this article
A few figures that emerged recently point to the way India’s linear television story, especially pay TV, is shaping up. The signals are unmistakeable: growth of the mammoth TV industry is hitting a wall. Linear television is now a commonly used term for traditional television where audiences tune in to watch scheduled programmes that are delivered via cable or direct-to-home (DTH) technology. This is opposed to over-the-top (OTT) video streaming, that is delivered over the internet and can be watched at one’s convenience.
Recommended For You
Select your Category
Internet Not Available
Wait for it…
Log in to our website to save your bookmarks. It'll just take a moment.