McKay’s ‘Don’t Look Up’ offers a lesson on climate messaging
The film means well but falls into too many communication traps
Director Adam McKay’s climate satire Don’t Look Up isn’t subtle. The hair is big, the parody obvious, the targets as plentiful as its star-studded cast—and the planet is about to explode. The whole enterprise is a monument to frustration, which may explain why environmental scientists have warmed to the film more than film critics. Whether through the missteps of the protagonists or the filmmaker, it also offers a lesson on the real challenge of spreading the word about a need for urgent global action against climate change.