‘MicroStimuli’ may be the next big turn for advertising
These stimuli can work better for persuasion via smartphone where the attention spans are very short.
How much time does an animal take to decide between a mate and a foe? How much time does a cricket batsman have to decide which shot to play? Their answers can impact a key question many business leaders and communication professionals have. What should be the ideal duration of an audio-video persuasion stimuli? 30 seconds, 15 seconds or 6 seconds?