Online shoppers are likely to grow from 150 million in FY21 to 350 million in FY26
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Last week, Vibhu Agarwal, founder and chief executive officer of streaming service Ullu and TV channel Atrangii, announced the launch of his e-commerce venture Ullu 99, a platform for affordable fashion, footwear, cosmetics, and costume jewellery. Agarwal said the shopping site is for the country’s “janta" (public) looking for small-ticket purchases. His adult content app Ullu is a known brand sitting on sizeable consumer data based on 92 million downloads. This, and the future potential of online commerce in small-town India, prompted the launch of Ullu 99, Agarwal said.
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