Our national polls are no longer a referendum on a political party’s past performance or the promise it holds for the future
Tomorrow is the culmination of what is possibly one of the largest persuasion exercises in the world. Often it is said that Indian elections are all about roti (food), kapda (clothing) and makaan (housing): What appeals most to the Indian voter is the message of development. Maslow’s hierarchy of needs theory, too, tends to reinforce the importance of basic physiological needs. It is believed that elections are an occasion to do a rational analysis of the ruling party’s performance in bringing in more development to the country. But general election 2019 proved that playing around with voters’ deepest fears and implicit biases are more important than taking care of even their basic physiological needs—a new layer has been added to Maslow’s hierarchy of needs.