Opinion | Need to build consensus on self-governance by OTTs3 min read 12 Mar 2020, 12:23 AM IST
Platform owners must understand that creative freedom and accountability go hand in hand
Guilty, a new film on Netflix by Dharmatic Entertainment, Karan Johar’s content production arm for digital media, has opened to mixed reviews. While some rave about Kiara Advani’s acting skills, others are less charitable about the film’s poor writing and direction. Yet others have flagged the liberal—rather unnecessary—use of invectives. A quick chat with some viewers who are increasingly watching shows on over-the-top (OTT) streaming platforms highlighted another pain point. Many feel that simply classifying a film or a show by an age group doesn’t mean that the platform can absolve itself of all responsibilities for its content. There’s more accountability required, they feel, despite the platforms’ oft-repeated argument of OTT offering “pull" content, that is, something that you choose to watch, unlike television which “pushes" out content where you have little choice.