Endorsers will now want to get themselves indemnified before signing a deal
With her spectacular win at the World Championships, ace shuttler P.V. Sindhu is set to see her brand endorsement fee soar. However, celebrities like her will have to be doubly sure of the kind of ads they do thanks to the new Consumer Protection Bill cleared by the upper house of Parliament earlier this month. Guilty manufacturers, service providers, and brand ambassadors now face fines and jail terms for making misleading claims in advertisements. Celebrities endorsing misleading ads can be fined up to ₹10 lakh.