Opinion | Strategizing in the age of digital transformation
For service providers, a cloud presence is a must-have as it also drives innovation
In an age when digital transformation has become the C-suite agenda, many companies are still finding it difficult to understand how to begin the process. Customer experience is a good starting point. Aided by technology, there’s a clamour among both Business-to-Business (B2B) and Business-to-Customer (B2C) companies in deepening customer engagement through hyper-personalized experiences across multiple channels.