The nearly 30 streaming sites are pumping crores of rupees in creating original content
Global media reports have claimed that American streaming giant Netflix will spend $15 billion on content alone in 2019. While the company gives no separate figures on the programming expenditure in India, it had earlier stated that Netflix India has seen the fastest content investment for any country globally in its first three years. To be sure, Netflix is not the only streaming platform that is investing in original content for this market. The nearly 30 streaming sites—both foreign and home-grown—are pumping crores of rupees in creating original content.