The meteoric rise of B2B marketplaces
A large part of the traditional supply chain faced a big setback in covid times
India’s B2B (business-to-business) marketplaces shone bright post 2020. The sector saw valuations double every 3-4 months, attracting investment rounds of more than $100 million. Its most defining characteristic? It charted its own path and did not pretend to be an Indian replica of a US/China success story.