3 min read.Updated: 16 Nov 2021, 04:58 AM ISTRajiv Gupta,Amit Bharti
Embracing digital in a transformative way is no longer a choice for companies
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As we write this piece, we wonder whether digital transformation is merely a catchphrase confused for an app launch here, a tool roll-out there? The usage of this term increased 44x between 2004 and 2021. Digital transformation, if misunderstood, can only yield fleeting benefits. Massachusetts Institute of Technology’s George Westerman made an apt comment once: “When digital transformation is done right, it’s like a caterpillar turning into a butterfly, but when done wrong, all you have is a really fast caterpillar." We couldn’t agree more.
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