4 min read.Updated: 22 Jun 2022, 01:08 AM ISTVivek Kaul
It could create a bouquet of services to offer customers a so-called ‘rundle’ that its rivals can’t match
In the 1990s and 2000s, when broadcasting of live cricket moved beyond Doordarshan and onto private TV channels, watching a big cricket match live was like attending a get-together. The fun was in the communal experience of the ups and downs of a cricket match watched on a cathode-ray tube TV set. The rise of digital media has in a way killed that. Many of us are now watching cricket all alone on our mobile phones, laptops and even flat TVs.