Opinion | When quarter-se-quarter-tak thinking is a letdown
One would expect a survey of SMEs to capture the chaos, panic, gloom and despair of the covid crisis, but one conducted just before the lockdown drew a blank from respondents
One of the thrills of being an academic and researcher in a business school is the ringside view offered into the human mind and its proclivity to behave predictably “irrationally". Time and again, I muse on the sheer brilliance of Dan Ariely’s use of the term in his book by the same title, as yet another encounter with the group I mostly work with—family-run businesses in India’s small and medium enterprise (SME) sector—confirms and confounds these behavioural quirks. Daniel Kahneman and Amos Tversky have used the term “heuristics and biases" to describe such quirks. Who knows, it may just be nature’s way of arming the mutant mind (rather than body) with what’s needed to deal with mutating viruses for survival.