Will the new KBC campaign draw audiences once more?3 min read 21 Jul 2022, 12:15 AM IST
Over the last two years of the pandemic, KBC viewership declined considerably
Three thought-provoking promotional films have preceded the popular game show Kaun Banega Crorepati (KBC) ready for launch on Sony in August. Though crafted in a lighter vein, the films created a buzz on social media for highlighting the perils of fake news circulated via messaging apps and even by TV news channels.
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