How hypermorality nearly brought Twitter to ruin
The platform should simply accept that it is in the business of selling online audiences to advertisers
Some failures look a lot like triumphs to me. Twitter, for instance. The company claims nearly 240 million active users. Most don’t pay anything to be users, but the company drew revenue of about $5 billion in 2021, mostly through advertisements, which is two-and-a-half times what The New York Times Company earned in that period, and a 35% jump over its 2020 figure. And Twitter does not spend a cent on war correspondents and other kinds of journalists, or on writers, artists and editors, or any sort of content for that matter. At this point in the story, Twitter looks like a colossal success to me.
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