Diwali sales spike and the Advaita of economics3 min read 22 Oct 2022, 09:24 AM IST
We might not think of sales charts as things that yield transcendental insights into the soul of a society. That is only because we do not think deep or hard enough.
Sales are picking up and showing strong growth in this festive season, says a report in Mint. This spells good news for economic recovery, more reliably than statistics on industrial production and employment, collected with data gaps and released after a lapse of time. Even better news is that vigour is visible in not just the premium and luxury end of the range for assorted products, ranging from biscuits and mobile phones to gold jewellery, but also in the budget, entry-level segments. That indicates that economic growth embraces all income levels, in this phase of recovery after the pandemic.
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