Flipkart losses show difficulty of catering to discount-crazy Indians
- Shifting the Indian online shopper's mindset away from discounts might be the ultimate challenge in achieving profitability
It has been a record festival season for India’s e-commerce players, particularly arch rivals Flipkart and Amazon. Together, these two platforms recorded a staggering 186 million customer visits within the initial 48 hours of their sales. Walmart-owned Flipkart expects a gross merchandise value (GMV) of ₹36,000 crore, more than a third of the over ₹90,000 crore GMV projected by Redseer Strategy Consultants for the month-long spree, which kicks off just before Navratri and ends with Bhai Dooj after Diwali.