Human senses: the next battlefield for online retailers
SummaryDigital progress won’t just allow truly immersive experiences but also help trigger multi-sensory responses
It’s hard to find things that won’t sell online," Amazon’s founder Jeff Bezos once said. As the internet shrinks the world, it has expanded the size of markets. Covid has catapulted its growth. An eMarketer study says that despite a challenging year for retail in 2020, worldwide retail e-commerce sales grew 27.6% last year, up from a mid-pandemic assessment of 16.5%.