If there is no matching demand you won't be able to run factories: Harsh Pati Singhania4 min read 26 Apr 2020, 03:30 PM IST
Front end demand creation has to happen. It has to start from the consuming point. The buyer has to return to the market.
The entire ecosystem has to function. Just starting a production unit is not going to be adequate.
Harsh Pati Singhania, Vice Chairman & MD JK Paper and Director JK Organisation, spoke to Mint for the CEO Speaks series regarding how the diversified business group had been impacted by the nationwide lockdown as well as subsequent relaxations granted by the central government from 20 April. Singhania said that a number of businesses had restarted and sales had begun, but low consumer demand is looming as a big challenge for industrial production.
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