India’s consumer map is rapidly being redrawn by major trends
Companies must adapt to a market of rising incomes, digital innovations, new consumers and altered consumption curves
While the pandemic has caused some short-term uncertainty, India’s long-term consumption prospects remain robust as incomes rise and millions join the country’s consuming classes.
Pandemic shocks and aftershocks make the immediate economic outlook more than usually uncertain. Over the longer term, however, prospects for India’s consumption remain robust as incomes are projected to rise and millions more will experience growth in their spending power.