It’s not the pandemic, it may be you who is killing your business
It’s easy to blame covid but better to watch out for warning signals of a competitive edge getting lost
The pandemic has been a perfect storm for many of us to cover up our troubles, but what if our business has always been in trouble and we just don’t realize it? Almost 36% of registered companies (about 700,000) in India have gone defunct or closed down, as per the ministry of corporate affairs. The number is manifold in the unorganized sector.