Airbnb's ‘breakdown’: Good idea, big market aren't enough for long-term success
- A services business runs on reputation, and if that goes south, the business could quickly follow
Airbnb CEO and co-founder Brian Chesky has dubbed the company a ‘fundamentally broken business’, which is certainly unusual. CEOs normally sound upbeat and Chesky, on the face of it, has reasons to be optimistic. The company has global brand recognition and is the pioneer in a business with strong traction.