4 min read.Updated: 23 Sep 2019, 09:31 PM ISTAnand Raman
A limit on market share would hurt competition and hinder the growth of payment apps
This newspaper reported on 10 September that the National Payments Corp. of India (NPCI) is contemplating limits to the market share of UPI apps to 33%. For the purpose of this discussion, I assume the proposed limit may be applied on the volume, rather than value, of transactions. While there is no official statement from the NPCI, such a move is flawed on many counts.
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