How location data can spur entrepreneurs in smaller cities
- Applications of real-world data along with AI capabilities can help startups in tier II and III cities.
While Mumbai, Bengaluru and the National Capital Region have become the most-talked hubs for startups in the country, new businesses are fast emerging in tier II and III cities. The major investment roadblocks and challenges for this segment are the absence of a mature ecosystem and a lack of access to reliable market knowledge. This can be tackled, however, by harnessing intelligence and market insights from real-world data that can aid in finding the right entry points to these markets.