Home / Opinion / Views /  Opinion: Support from govt will help nurture a culture of electric mobility

Today, India is on the threshold of a new beginning. The mobility landscape is undergoing a remarkable and revolutionary change with ecological responsibility and clean mobility making inroads in the country. The conversation in the field of mobility is rapidly shifting from an automobile-based model to a smart mobility model built for future sustainability.

Hyundai is already leading the future mobility solutions globally. We are encouraged by our vision of ‘shared’, ‘connected’ and ‘clean’ mobility.

Our two-decade-long commitment to bring in world-class products is evident in every new product we introduced in the market. As a technology- and innovation-driven brand, Hyundai is committed to support in creating India’s future in clean mobility.

Automobile manufacturers are embracing the dawn of the future of mobility technology, which is eco-friendly and more efficient.

As the world’s first fully electric SUV, our forthcoming vehicle Kona Electric showcases the strengths of our SUV model combined with the innovative technology of an electric powertrain. The Kona Electric is a true expression of Hyundai’s technological advancements in the field of clean mobility and a definitive forward move to change the perspective towards cars altogether.

With our entry in the EV market, we hope to usher a transition in consumer behaviour. We believe that a customer’s acceptance of electric vehicles signifies a huge step forward for the industry as a whole. In this context, Hyundai’s vision is aligned with the Indian government’s vision for future mobility.

The government’s focus towards clean mobility is commendable. We seek more support here so that the culture of electric mobility can be developed and nurtured. Once this happens, more people will think and act alongside.

Since each market and situation is unique and distinctive, it is important that the specific needs of the Indian market should be identified, solutions suggested, and results innovatively crafted. To push-start a clean mobility-oriented cultural shift, a long-term view of things is necessary. For instance, the government should consider much-needed incentives for EV manufacturers. The industry also stands to greatly benefit from an educational and awareness campaign where the advantages and benefits of EVs are clearly explained to people across India.

As a smart mobility solutions provider, Hyundai is working on most innovative solutions to introduce clean fuel vehicles. Globally, we have two EVs available—Kona and IONIQ.

As announced, we are gearing up to bringing in Kona Electric SUV to India. Kona Electric SUV is available in two advanced lithium-ion battery options with 39.2kWh and 64 kWh offering an impressive driving range. Our strategy for the electric vehicle is in line with the government’s vision of making India an electric vehicle market. Kona Electric has achieved worldwide recognition and will be the most conducive e-vehicle for the Indian market. We are sure that there is strong potential for a sustainable market for electric vehicles in India.

The electric vehicle revolution is inevitable. With the industry and the government on the same page, mostly the cultural underpinnings are now necessary to realize the dream of an eco-friendly Indian automobile industry.

S.S. Kim is managing director and chief executive officer of Hyundai Motor India Ltd.

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