4 min read.Updated: 22 Dec 2020, 06:44 AM ISTSamir Patil,Ritesh Mehta
Easy online payments have enabled assorted business models to emerge for Indian creators without relying on advertising
The internet is on the cusp of one of the biggest changes in its short history—frictionless and ubiquitous micropayments. Ever since the first ads ran in the mid-1990s on the World Wide Web, the primary fuel of online content has been advertising. Over the course of the last decade, the way people accessed the web changed from computers to phones and from mostly text to mostly video, and yet the primary way to make money from content has remained the same—advertising.