Sports betting may be a good way to bridge gender pay gaps
Attention, engagement and money can help elevate women’s sports
The 2023 FIFA Women’s World Cup is on track to be the best-attended and viewed women’s sporting event in history. More likely than not, it will also be the most-wagered-upon women’s sporting event we’ve seen yet. That’s a good thing. Betting boosts audiences, media coverage and sponsorships.