4 min read.Updated: 03 Jan 2022, 12:07 AM ISTManu Joseph
They’ve found it makes sense to go all-India with subprime lending to an underserved segment
In Kerala, there is a pawn-broker every 100 metres. This is not a figurative expression. This is, in fact, a conservative statistic. They are not called pawn-brokers, though, anymore. The business is called gold loans. Malayalees have always referred to pawn-brokers by another name—“blade". Probably to mean that they bleed you to death. But this is only to get a laugh. Today, Kerala’s big gold-loaners are widely trusted.
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