PremiumA recent rise in privacy concerns could have drawn people to Apple's products, which are seen to be slightly safer and more virus-resistant than Android smartphones, thanks in part to the technical cohesion afforded by its’ hardware and software having been designed together
Notwithstanding the severe disruption last month at a south Indian facility of Wistron where iPhones are made, Apple has done rather well in the country. Its domestic iPhone sales have doubled from a year earlier to 1.5 million units in the quarter ended 31 December, making this its best ever figure for India, according to a report that cites data from Counterpoint and CyberMedia.
Apple’s direct outreach to customers through its online store that opened in September must have helped. Also, a recent rise in privacy concerns could have drawn people to its products, which are seen to be slightly safer and more virus-resistant than Android smartphones, thanks in part to the technical cohesion afforded by Apple’s hardware and software having been designed together. Local production, since 2017, of its relatively inexpensive entry-level SE model has let it offer tempting prices, too. In mid-2020, it launched an SE handset that did not look very different from fancier models and this was a hot-seller during the festive season. Now the company plans to raise production in India (and Vietnam), as a report by Nikkei Asia says. Good decision, that.
Click here to read the Mint ePaperMint is now on Telegram. Join Mint channel in your Telegram and stay updated with the latest business news.
