1 min read.Updated: 15 Jul 2019, 10:05 PM ISTLivemint
As many as 16 million accounts of Indian influencers on Instagram are fake, says a new study
Marketers looking to raise sales or impress onlookers via social media influencers had better watch out. As many as 16 million accounts of Indian influencers on Instagram are fake, or so says a study by Swedish e-commerce startup, A Good Company, and data analytics firm HypeAuditor. The firms put a sample of 1.84 million Instagram accounts globally to scrutiny and found that the US, Brazil and India had the most fakes. Social media “influencers" are users who are popular and whose posts are expected to hold sway over others. The scam means that plenty of ad money devoted to the platform may have been wasted.