The vastly exaggerated death of print media1 min read 06 Feb 2020, 02:47 PM IST
Advertising spends expected to rise about 11% in 2020
Millennials form the core target audience for every advertiser
Total spending on advertising in India is expected to rise almost 11% in 2020 over the previous year to cross ₹91,640 crore, according to a forecast by GroupM, a media buying agency. Online ads would be 30% of this, up from a share of 27% last year, while TV is expected to grab 42%, and print about 20%. That digital ads are gaining is ho-hum news. The surprise, in some ways, is that it still gets a smaller slice of the ad rupee than TV.