The big, fat wedding is back in business
A wedding in India — seen as a once-in-a-lifetime event and often mounted on grand scale — is a mammoth and serious business
It’s bonanza time for the wedding industry. With the pandemic-related restrictions firmly behind us, big fat weddings are taking off with gusto. Over 3 million weddings are expected to be solemnized this season, if an estimate by traders’ body Confederation of All India Traders (CAIT) is anything to go by. A wedding in India—seen as a once-in-a-lifetime event and often mounted on grand scale—is a mammoth and serious business. With festivities lasting several days, Marriage Inc. involves multiple sectors and industries at play. Mint looks at what the hype is about.
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