How smart, viral content helped BJP trump Congress on social media
BJP created customized and relatable campaigns like ‘My first vote for Modi’ and ‘Main Bhi Chowkidar’
Both Modi and BJP’s social media handles have 142 mn followers against Congress and Rahul’s 23 mn digital followers
On 8 April, just three days before the start of Lok Sabha elections, the Bharatiya Janata Party’s (BJP’s) YouTube channel uploaded a video showing youngsters gyrating to a rap song on why Modi deserves the first vote of young Indians. The video, which went viral, talked about key government schemes including Ujjwala Yojana, Digital India and Skill India.