The Bharatiya Janata Party (BJP) will attempt to break the world record at a meeting on digital platforms where Prime Minister Narendra Modi is expected to interact with around 3.5 million people at the same time, according to a national-level office-bearer of the party who asked not to be named.
The 28 February interaction will happen through the NaMo app and other digital platforms.
“We are going for a world record-breaking feat. We have submitted the application as well," said the office bearer.
Modi will address around 18,000 mandals or units, with over 3.5 million people in total in the ‘Sanghatna Samavad’ across the country between 12.30pm to 2pm. The official said the BJP will approach the Guinness World Records, which places extensive checks before certifying a record, to validate claims.
With general elections due by May, the Congress and the BJP are making efforts to reach out to every section of society to mobilize support. New forms of engagement complimenting traditional ones like campaign rallies, help political parties increase their footprint both online and offline.
Another BJP office-bearer said engagement programmes like hoisting flags from homes, and donations through the NaMo app are part of larger campaigns like “Mera Pariwar Bhajpa Pariwar", that aim to build long-term engagement and commitment between workers and the party.
Senior national leaders have already scheduled travels across the country to address rallies and participate in other interactive campaigns.
Having lost three big states—Rajasthan, Madhya Pradesh and Chhattisgarh—the BJP is leaving little to chance to retain power amid allegations of corruption and attempts to destroy democratic institutions among other serious charges.
The BJP is also facing grave charges in Karnataka, where its president, B.S. Yeddyurappa, has been accused of trying to poach legislators from the Congress-Janata Dal (Secular), or JD(S), coalition with promises of money and ministerial position. A recorded conversation purportedly between Yeddyurappa and the son of a JD(S) legislator, released by chief minister H.D. Kumaraswamy has added to the allegations. On Tuesday, Yeddyurappa accused Kumaraswamy of trying to fabricate evidence against the BJP.