The unfulfilled dream of budget housing in India
- Affordable housing continues to nest in the government’s scheme of things but the private sector is turning away
- Developers see more scope in mid-segment homes. For them, there is more profit in catering to this segment or luxury housing. They are picking projects that assure better returns
BENGALURU/NEW DELHI : Jaithirth Rao, popularly known as Jerry Rao, has switched many careers. From being a banker, he went on to pioneer the BPO industry, co-founding Mphasis. And then, at 56, Rao decided to do “something domestic, something that was scalable, big, and preferably at the base of the pyramid".