Behind the puzzling consumer shift towards premium segments8 min read . Updated: 09 Jun 2022, 12:54 AM IST
- Consumers at the top of the pyramid are driving a boom in pricey goods and services
- You would be mistaken to think the whole of India is buying expensive stuff. India is seeing a K-shaped recovery—uneven growth across sectors and sections of the population.
NEW DELHI/BENGALURU/MUMBAI : Long before The Great Resignation took over our collective consciousness, Prateek Kapoor had a problem of plenty. The 32-year-old chartered accountant from Faridabad has hopped four multinational jobs since 2016. His annual income jumped 50% in the last two years to ₹25 lakh.
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