This IPL team has highest fan loyalty1 min read 02 Jun 2023, 02:49 PM IST
About 72% of fans attribute their affinity and preference for CSK to MS Dhoni. Rohit Sharma at MI is lower at 23% but Virat Kohli scored better at 51% for RCB
The Indian Premier League team Chennai Super Kings has emerged as the top team in terms of ‘fandom’. While Mumbai Indians was the second favourite, Royal Challengers Bangalore (RCB) came a distant third in the list at the close of the 16th season of the cricketing event, according to a new report by Rediffusion’s Red Lab that tracks consumer behaviour.