Active Stocks
Thu Mar 28 2024 15:59:33
  1. Tata Steel share price
  2. 155.90 2.00%
  1. ICICI Bank share price
  2. 1,095.75 1.08%
  1. HDFC Bank share price
  2. 1,448.20 0.52%
  1. ITC share price
  2. 428.55 0.13%
  1. Power Grid Corporation Of India share price
  2. 277.05 2.21%
Business News/ Sports / Cricket News/  Streetwear brand GullyLiveFast partners with IPL teams to launch apparel collection
BackBack

Streetwear brand GullyLiveFast partners with IPL teams to launch apparel collection

GullyLiveFast has partnered with Kolkata Knight Riders (KKR) and Delhi Capitals to launch a limited edition apparel collection
  • The brand has used iconic Howrah Bridge in the badges on the jackets of KKR jackets
  • The five piece capsule collection consists of brand’s signature Gully Bomber jackets, coordinated slim fit joggers; muscle-tee, shorts and bandanas made in statement camouflage print with colours inspired from the respective teams.Premium
    The five piece capsule collection consists of brand’s signature Gully Bomber jackets, coordinated slim fit joggers; muscle-tee, shorts and bandanas made in statement camouflage print with colours inspired from the respective teams.

    New Delhi: Streetwear brand GullyLiveFast on Friday announced that it has partnered with the two teams of Indian Premier League – Kolkata Knight Riders (KKR) and Delhi Capitals to launch a limited edition apparel collection. The brand is co-owned by cricketer KL Rahul, Zeko Online Pvt Ltd and Cornerstone Sport.

    "Getting an opportunity to associate with teams in one of the largest sports platforms in the world is extremely exciting. Gully, as a brand, is known for creating unique jacket designs that are never repeated and this is another opportunity for us to expand on the range. I’m sure the fans are going to love them," said, Jogesh Lulla, chief operating officer (COO), Cornerstone Sport.

    The five piece capsule collection consists of brand’s signature Gully Bomber jackets, coordinated slim fit joggers; muscle-tee, shorts and bandanas made in statement camouflage print with colours inspired from the respective teams. The brand said it will offer fans of the respective IPL teams a wide range of fashionable streetwear collection which they can wear during the season. The brand has also used iconic Howrah Bridge in the badges on the jackets of KKR jackets. The idea is to bring pride to the local culture of each team and its city.

    Globally, sports leagues such as National Basketball Association (NBA) and National Football League (NFL) combine streetwear with sports merchandise which has become a popular trend among sports fans. GullyLiveFast wants to popularize the concept in India.

    “This is such a natural collaboration for us as cricket is in our DNA. Tying up with Kolkata Knight Riders and Delhi Capitals allowed us to showcase the elements, culture and spirit of each city and the teams," said Arjavi Shah Marwaha, director, Zeko Online Pvt Ltd.

    The limited edition pieces are being retailed through brand’s website and the official website of Kolkata Knight Riders.

    Unlock a world of Benefits! From insightful newsletters to real-time stock tracking, breaking news and a personalized newsfeed – it's all here, just a click away! Login Now!

    Catch all the Sports News and Updates on Live Mint. Download The Mint News App to get Daily Market Updates & Live Business News.
    More Less
    Published: 05 Apr 2019, 05:25 PM IST
    Next Story footLogo
    Recommended For You
    Switch to the Mint app for fast and personalized news - Get App