India and Pakistan face off against each other on 16 June at Old Trafford in what is always an encounter that sets the pulses racing.
As if the match needed any more spice the television ads on both sides have the border have added to the hype around the encounter.
One person who hasn’t quite liked the ads is India’s tennis ace Sania Mirza, who is also the wife of Shoaib Malik, who is part of the Pakistan’s 15-man squad.
"Cringeworthy ads on both sides of the border seriously guys, you don't need to 'hype up' or market the match anymore specially with rubbish! it has ENOUGH attention already!It's only cricket for God sake, and if you think it's anymore than that then get a grip or get a life !!," Sania Mirza tweeted.
A World Cup ad featuring Indian Air Force Wing Commander Abhinandan Varthaman lookalike hasn’t gone too well in India, while in India there have been ads about how India have been dominating Pakistan in the World Cups.
India has a 6-0 advantage over Pakistan in the matches played in the World Cups.