A little more than three weeks into the season, Twenty:20 cricket tournament the Indian Premier League (IPL) is already making noise on social media. IPL 2019 has generated 9.5 million conversations across social media platforms like Twitter, Facebook, Instagram, YouTube, blogs, forums, Google+, online and mainstream news and consumer forums, as of 16 April, 2019, according to a study by media, content and technology agency Wavemaker. It has beaten the 6.19 million conversations of IPL 2017 and is estimated to generate 20 million conversations by the end of the tournament.
IPL 2018 generated 16.7 million conversations.
According to the report, there was a spike in buzz when Chennai Super Kings (1.9 million) or Royal Challengers Bangalore (1.6 million) took to the field, followed by Mumbai Indians (1.2 million) and Kolkata Knight Riders (874,000).
RCB captain, Virat Kohli got the maximum number of mentions (501,000) on social media followed by CSK’s MS Dhoni (312,000). Top team hashtags on social media include #WhistlePodu (CSK), #Yellove (CSK) and #CricketMeriJaan (Mumbai Indians).
80% of the conversations around the IPL were carried out by men and 71% of all conversations originated from within India.
Title Sponsor Vivo has emerged as the buzziest brand this IPL tournament till now, followed by Vodafone and Star Sports. However, Vodafone was the brand with the most likes and shares around it on social media.
Late last month, Mint reported that the 12th edition of the IPL witnessed a significant jump in reach as well as average viewership in the first weekend of broadcast, according to the league’s official broadcast partner Star India.
Star India said it reached 219 million television viewers across the country (urban and rural, television and out-of-home) for the first three matches held on 23 and 24 March, registering a 31% jump over 2018. The reach in Hindi-speaking markets (HSM) grew by 30% to 79 million on the opening day, compared to 60 million a year ago, while in the south, reach was up by 20% for the match between Chennai Super Kings and Royal Challengers Bengaluru.