IPL has to grow beyond broadcast money in the long run
- The IPL has, yet again, garnered another mega rise in revenues from the sale of broadcasting rights. In the long run, its success will be measured by how well the BCCI uses this bumper sale to unlock other revenue streams and feed new expense streams
The cricketing show that is the Indian Premier League (IPL) continues to go where nothing else in Indian sport has gone before. Even as it endows the Board of Control for Cricket in India (BCCI) with more reserves than it has ever had, the success and sustenance of the new IPL media deal will also be measured by how well this bumper sale is used to unlock other revenue streams and feed expense streams.