IPL media rights auction points to viewership’s shifting landscape
TV and digital rights combined were sold at a whopping ₹48,390 crore at the auction that concluded on Tuesday. Out of this, ₹20,500 crore was for exclusive digital rights, and 23,575 crore for TV rights.
The broadcast rights for the world’s richest cricket league, the Indian Premier League (IPL), for 2023-27 will be almost three times as expensive as the last time. While the winning bid for TV rights doubled, it was digital that stole the show. Registering a sixfold growth, total digital rights for the Indian subcontinent were sold at a higher price than TV rights for the region for the first time.