Meta partners with ICC to expand World Cup coverage. Know more

Social media giant Meta has announced a partnership with the International Cricket Council to expand coverage of the World Cup matches. It is believed to be the ‘largest-ever creator campaign for any ICC tournament’ and will involve more than 500 creators. 

The Mark Zuckerberg-led company has selected a ‘Super 50’ group of creators who will now be tasked with delivering “immersive and behind-the-scenes content to cricket fans globally” through it's many social media platforms. 

“They will have match access like never before. This means access to the field pre- and post-match, to commentators, to ambassadors, pre-match day ground access and more. The creators come from across India, so that every match will have a creator in attendance, covering it in their city and in their language,” an official press note explained.

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Beyond the Super 50, there will also be many creators who attend matches and share their experience with their audiences. 

“These experiences will bring a flavor of them attending matches, but also of their city and the fan following that exists in their city. This will be shared across their Reels, WhatsApp Channels, Instagram Broadcast Channels and Threads,” Meta said.

The tournament kicked off on Thursday with England playing New Zealand at the Narendra Modi Stadium in a rematch of the 2019 World Cup final. While 10 venues across India will host games, this year's final will also be played at the 134,000-seater in Ahmedabad on November 19.

The highlight of the tournament for many will be the much-anticipated game between archrivals India and Pakistan in Ahmedabad on October 14, which is sure to draw a massive global audience.

(With inputs from agencies)