Indians skip top overseas T20 leagues3 min read 27 Feb 2023, 11:44 PM IST
The current TV universe size is 800 million across 210 million addressable TV homes
New Delhi: The astounding success of the Indian Premier League (IPL) may have resulted in various cricketing boards trying to replicate the model to launch their own twenty-twenty (T20) format leagues, but they are yet to create a meaningful business model. This is because, a key ingredient is missing—Indian players.
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