NEW DELHI :
Microblogging site Twitter witnessed a total of 27 million tweets around the 12th edition of Indian Premier League (IPL), a 44% increase from last year. The platform tracked tweets, mentions, retweets and engagements around IPL 2019 from 1 March to 13 May.
After 59 matches of cricketing action which began on 23 March, Mumbai Indians beat Chennai Super Kings in the final on 12 May, to win their fourth title of the Indian Premier League. Mumbai Indians dominated the conversation on Twitter on finale owning 63% of total mentions as compared to Chennai Super Kings with 37% of mentions. The finale was the most tweeted about match of the season.
Although, Chennai Super Kings lost the IPL trophy but it has consistently won hearts by becoming the most tweeted about team on Twitter during the entire IPL 2019 season followed by Mumbai Indians and Kolkata Knight Riders.
The most retweeted tweet of 2019 IPL was from Mumbai Indians cricketer Hardik Pandya acknowledging Mahendra Singh Dhoni as his friend and source of inspiration. The tweet received nearly 16K retweets.
Dhoni, also known as ‘Thala’ (meaning head in Tamil) emerged as the most tweeted about player during IPL 2019, followed by Virat Kohli, Rohit Sharma, Harbhajan Singh and Andre Russell.
Twitter also revealed that fans and teams used custom IPL emojis as well as Indic languages on Twitter during the T20 tournament.
“Fans love tweeting about cricket and this year we saw a record-breaking 27 million tweets around the IPL 2019 season. Twitter is the best way to see what’s happening in the world of sports and to talk about it, so we’re thrilled to see this incredible growth in IPL conversations this year," said Manish Maheshwari, managing director, Twitter India. “We are looking forward to enhancing fan experiences on the platform as we go to the second half of the cricket season. We know conversations around the biggest global cricket tournament - the ICC Cricket World Cup is sure to take off on Twitter, too."
There has been a growth in native video clips tweeted on the platform, with the official IPL handle (@IPL) tweeting out 130% more video tweets compared to last year