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FIFA apologises to members over failed sale of World Cup rights, backs Gianni Infantino: ‘It was agreed that…’

Gianni Infantino's plan had included selling a 20 % stake in FIFA Forward Enterprise, a new commercial subsidiary, to private investors in a deal reportedly valued at around $4.2 billion.

PN Vishnu
Published6 Aug 2026, 10:54 AM IST
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FIFA has backed president Gianni Infantino despite the criticism he has faced regarding the World Cup sale plans.
FIFA has backed president Gianni Infantino despite the criticism he has faced regarding the World Cup sale plans. (AP Photo/Tony Gutierrez)
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FIFA has apologised to its member associations for the handling of its now-withdrawn proposal to sell commercial rights linked to the World Cup, as the organisation's leadership reiterated its backing for president Gianni Infantino during a crisis meeting in Morocco on Wednesday.

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The plan, which included selling a 20% stake in a newly created commercial rights company to private investors in a deal reportedly valued at around $4.2 billion, sparked strong opposition and was officially scrapped last Friday.

Infantino faced sharp criticism over the proposal, including from within FIFA, prompting speculation about his prospects of securing another term as president in the election scheduled for next March.

“Following a meeting in Rabat, Morocco, the FIFA Secretary General and members of the FIFA management board in attendance reaffirmed their full support for FIFA President Gianni Infantino,” a FIFA statement said.

“In turn, the FIFA President reiterated his full support for the FIFA Secretary General and the FIFA administration for their necessary and outstanding work in the delivery of his ​vision.”

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Secretary General Mattias Grafstrom sent an internal memo to staff this week lamenting the “sad and reproachable series of events” that led to the project being “permanently abandoned”, two sources told Reuters.

Grafstrom's letter, which ​did not mention Infantino by name, noted that “individuals, unstable moments and unfortunate episodes come and go” but FIFA's work would continue.

His words echoed those of FIFA's ⁠Chief Operating Officer Kevin Lamour, who said last week that staff had been “deceived” over the plan which he described as the project of one person.

FIFA statement noted that Infantino, president since 2016, was “the only ​official elected by the 211 FIFA member associations”.

FIFA said a separate letter had been sent to FIFA Council members and member associations apologising for the errors and promising a review.

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“It was agreed that it was not ​the intention for the FIFA Council and FIFA member associations to feel excluded from the process and that the process should have been handled differently,” the statement added.

With the proposal withdrawn, FIFA said it would “no longer tolerate any attacks on its integrity, good governance and due process”.

Fierce criticism of proposal from stakeholders

The proposal, which also drew scrutiny because of the involvement of a company with family links to US President Donald Trump, prompted fierce criticism from European soccer's governing body UEFA and ​other stakeholders.

Infantino's backdown last Friday did little to assuage those critics and a handful of European federations have withdrawn their backing for the 56-year-old Swiss Italian.

UEFA said it had lost confidence in Infantino's leadership, a stance ​shared by CONCACAF, which runs the game in North and Central America as well as the Caribbean.

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The Asian Football Confederation (AFC) were also highly critical of the way the proposal was presented as a fait accompli without consultation.

Former Portugal great ‌Luis Figo, who ⁠planned to run for the FIFA presidency in 2015, said Infantino should resign over the affair, while UEFA Vice President Laura McAllister told Reuters the controversy surrounding the abandoned proposal had brought the FIFA president's leadership to a crisis point.

European Leagues, which represents more than 1,300 clubs across Europe, said on Wednesday FIFA must not be allowed to “continue taking unilaterally disruptive decisions” that affect clubs, players and fans.

The governing body also criticised the “impractically short assessment timeline” of four weeks given by FIFA to study the plan to expand the World Cup from 48 to 64 teams for the 2030 edition.

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An Extraordinary Congress could be called if 43 or more FIFA member associations ​make a formal written request for one.

Infantino allies send messages of support

Infantino still has plenty of ⁠allies, however, particularly in parts of the world where impoverished football associations rely on FIFA's largesse to operate.

Leading African football administrators have sent messages of support as Infantino looks to the continent's 54 members for backing. The African confederation (CAF) has yet to take a stance.

US President Donald Trump and FIFA President Gianni Infantino during the trophy presentation after the FIFA World Cup 2026 final between Spain and Argentina in New Jersey.
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The executive committee of the smallest and least wealthy regional confederation, ​Oceania, will meet next Wednesday to discuss their approach.

Qatar, which hosted the 2022 World Cup, Kuwait, Lebanon, Sri Lanka, Indonesia and the Philippines have all ​declared their loyalty to Infantino ⁠despite the AFC's critical stance.

Under FIFA rules, the vote of San Marino, whose men's team are ranked 211th and last in the world rankings, counts as much as that of World Cup winners like Brazil, Germany, Argentina and Spain.

 

One clear advantage for Infantino as he looks to extend his presidency until 2031 is that no clear candidate to stand against him in March's election has yet emerged.

One of the first football associations to back Infantino after his proposal was withdrawn was Morocco, which will co-host the 2030 World Cup with Portugal and Spain and hopes to stage the final.

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A ​FIFA spokesperson dismissed a report that Infantino had made promises over the staging of the title-deciding contest in exchange for support.

“It is false and misleading to claim the FIFA president has made any promise in relation to hosting the FIFA World Cup 2030 final,” the spokesperson said. “FIFA will make a decision in due course,” he added.

(With agency inputs)

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