Almost half of urban Indians use streaming platforms for sports content: Report2 min read 24 May 2023, 02:20 PM IST
Watching live sports on a TV channel and watching live streamed video content online on YouTube, etc. are the next most preferred ways to watch sports among urban Indian residents
New Delhi: Two in five consumers in India turn to social media for sports content, making it the most favoured medium for engaging with sports, according to a new study.
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