Bisleri signed as ‘hydration partner’ for Mumbai Indians1 min read . Updated: 05 Jan 2023, 05:16 PM IST
Bisleri had also partnered with last year’s winning team, Gujarat Titans, and a series of marathons in the country. It aims to reach a wider audience and strengthen its brand connect, especially among millennials and Gen-Z.
NEW DELHI: Bisleri International Private Limited, a packaged drinking water company, has announced it has tied up with Indian Premier League team Mumbai Indians. The company said this will be a three-year partnership and it will be its ‘official hydration partner’. The association is set to begin with the 2023 IPL season.
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